Selling on eBay vs Amazon – a Conversation with Kathy Terrill
Selling on eBay vs Amazon – a Conversation with Kathy Terrill

Selling on eBay vs Amazon – a Conversation with Kathy Terrill

Kathy Terrill is a top-rated eBay seller with a 15-year retail experience. She has worked as a TV presenter for six years and is currently helping e-commerce entrepreneurs get their products sold on online marketplaces. What you will read next is a simple eBay VS Amazon debate. In this interview, we discussed what it’s like to be an eBay seller, and whether Amazon FBA entrepreneurs should diversify there soon.  Join us and thank you for reading.  TL;DR:  Most multiple six-figure sellers are multi-channel sellers. They are present on Amazon, eBay, Walmart, and have a Shopify store. Unlike Amazon, eBay actually...

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How To Use Financial Leverage To Grow Your Amazon FBA Business – a Conversation With Ilya Kulyatin from Nimble Seller
How To Use Financial Leverage To Grow Your Amazon FBA Business – a Conversation With Ilya Kulyatin from Nimble Seller

How To Use Financial Leverage To Grow Your Amazon FBA Business – a Conversation With Ilya Kulyatin from Nimble Seller

Ilya Kulyatin is the COO of Nimble Seller – a Singapore-based fintech startup, with a mission to make e-commerce completely capital-free for entrepreneurs running Amazon FBA business. In this interview, Ilya and Sergey discussed why understanding the cash flow cycle is essential for your Amazon business, and how to use financial leverage to reduce risk, win market share, and grow your Amazon FBA business.  Join us, and thank you for reading! TL;DR:  The cash flow cycle is the number of days between the moment you pay your supplier, and the moment you get your money back through revenue. This cycle...

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Building a Billion-Dollar Brand on Amazon – a Conversation with Jason Boyce from Avenue7Media
Building a Billion-Dollar Brand on Amazon – a Conversation with Jason Boyce from Avenue7Media

Building a Billion-Dollar Brand on Amazon – a Conversation with Jason Boyce from Avenue7Media

Our guest today is Jason Boyce – the founder and CEO of Avenue7Media – an Amazon product listing optimization agency. Today we’ll be discussing his story, and building a brand on Amazon or Instagram. Join us and thank you for reading.  TL;DR: If Jason would start a new e-commerce business today, he would “rent space” on Amazon (instead of building his own website), and use competitor’s negative product reviews to differentiate his product. “The barrier to entry for the trust of the product now lives on product reviews. Whereas before, they would just hammer you with TV ads constantly until you...

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Grow an Amazon FBA Business, Increase Decision ROI and Win the Click – a Conversation with Keith O’Brien (Page One Agency)
Grow an Amazon FBA Business, Increase Decision ROI and Win the Click – a Conversation with Keith O’Brien (Page One Agency)

Grow an Amazon FBA Business, Increase Decision ROI and Win the Click – a Conversation with Keith O’Brien (Page One Agency)

Keith O’Brien is the CEO of Page.One agency – a team of marketing strategists and creatives that helps you grow your Amazon FBA business to the next level. In this interview, Sergey and Keith talked about how to grow an Amazon FBA business in 2020, what’s the difference between winning the click and winning the buy, and why branding might not be the best option for small businesses.  Join us, and thank you for reading! TL;DR:  If you’re serious about Amazon FBA, it’s not late to get into it in 2020. There are a lot of new sellers this year,...

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How to Buy an Amazon FBA Business – a Conversation with Gregory Elfrink
How to Buy an Amazon FBA Business – a Conversation with Gregory Elfrink

How to Buy an Amazon FBA Business – a Conversation with Gregory Elfrink

Gregory Elfrink is the Director of Marketing at Empire Flippers – a B2B marketplace that helps entrepreneurs buy an Amazon FBA business with ease.  In this interview, Sergey and Gregory discuss whether or not you should buy or sell an Amazon FBA business, how to properly value one, the future of Amazon and e-commerce in general. TL;DR: If you have more time than money, then build a business from scratch – you can bootstrap it. If you have more money than time, buy one – buying a business speeds up the process.  When you’re growing a business, it’s often easier...

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How to Manage an Amazon FBA Channel For a Multi-Million Brand – a Conversation with Mike Grill
How to Manage an Amazon FBA Channel For a Multi-Million Brand – a Conversation with Mike Grill

How to Manage an Amazon FBA Channel For a Multi-Million Brand – a Conversation with Mike Grill

Mike Grill is the e-commerce and digital marketing manager for Boost Oxygen – a supplemental oxygen company, which operates in more than 17 countries.  In this interview, Sergey and Mike discuss what managing an Amazon channel for an established brand looks like, how to sell hazmat (dangerous) products on Amazon properly, and how to ensure your brand’s MAP policy is not violated. TL;DR: Amazon doesn’t necessarily care if anybody is violating your MAP (Minimum Advertised Price policy), so getting help from Amazon is not always an option. The best way to deal with MAP violators among resellers is to increase the...

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Why Amazon Japan Is ‘The Next Big Thing’ For Amazon FBA Sellers – a Conversation with John Cant
Why Amazon Japan Is ‘The Next Big Thing’ For Amazon FBA Sellers – a Conversation with John Cant

Why Amazon Japan Is ‘The Next Big Thing’ For Amazon FBA Sellers – a Conversation with John Cant

John Cant is the co-founder of Rising Sun Commerce – an agency that helps Amazon businesses sell on Amazon Japan. In this interview, Sergey and John talk about what it’s like to sell on Amazon Japan, what key misconceptions exist about it, and what advantages sellers have if they decide to pursue the Amazon Japan opportunity.  TL;DR: Amazon Japan is the third-largest marketplace with over 127 million people. There are 20% fewer sellers on Amazon Japan (-> less competition).  Yen is a strong currency, and Japanese buyers are less price-conscious. You can expect to sell your products at a 15-20%...

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Amazon branding
Amazon branding

The Subtle Art of Amazon Branding and Creating Listings That Sell – a Conversation with Daniela Bolzmann

Daniela Bolzmann – is an Amazon consultant and the founder of Mindful Goods: an Amazon branding agency.  In this interview, you’ll learn what it means to build a brand on Amazon, the most common mistakes that people make when building a brand, and what you should do to make your product listing stand out. You can also listen to this interview as a podcast or watch on YouTube TL;DR: “Your brand is not what you say it is, your brand is what other people say about it when you walk out of the room.” (Jeff Bezos) When developing a product,...

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Amazon PPC Campaign
Amazon PPC Campaign

How to Manage Amazon PPC Campaign Properly and Make Your Listings Stand Out – a Conversation with Danny Carlson (Kenji ROI)

Danny Carlson is the founder of the “Kenji ROI” agency that does Amazon Listing Optimization & Amazon PPC Campaign Management for Amazon sellers. They have ten employees, and they work with brands who are just launching, as well as those selling millions of dollars per year.  In this interview, we discussed listing optimization, Amazon PPC campaign advertising, and what it takes to make your Amazon listing stand out. You can also watch this interview on our YouTube channel, or listen to it as a podcast.  TL;DR:  Amazon is a comparison shopping platform; your product listing has, on average, 27 other...

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Amazon Inventory
Amazon Inventory

How to Effectively Source Amazon Inventory and Build Lasting Relationships With Suppliers – a Conversation with Francois Jaffres

Francois Jaffres is the director of business development at Noviland (https://noviland.com/#how) – the global sourcing partner for e-commerce businesses. Noviland helps you source inventories from a trusted network of factories using AI and a single source of accountability. In this interview, Sergey (Head of Content at Sellerscale) and Francois discussed the key rules for Amazon inventory sourcing in an FBA business, traits of a legitimate supplier, whether you should pick an alternative market for China, and how the coronavirus affected the supply chain.  Thank you for reading!  TL;DR: YouTube videos make product sourcing seem easy. In reality, it takes hours...

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