Amazon branding
Amazon branding

The Subtle Art of Amazon Branding and Creating Listings That Sell – a Conversation with Daniela Bolzmann

Daniela Bolzmann – is an Amazon consultant and the founder of Mindful Goods: an Amazon branding agency.  In this interview, you’ll learn what it means to build a brand on Amazon, the most common mistakes that people make when building a brand, and what you should do to make your product listing stand out. You can also listen to this interview as a podcast or watch on YouTube TL;DR: “Your brand is not what you say it is, your brand is what other people say about it when you walk out of the room.” (Jeff Bezos) When developing a product,...

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Amazon PPC Campaign
Amazon PPC Campaign

How to Manage Amazon PPC Campaign Properly and Make Your Listings Stand Out – a Conversation with Danny Carlson (Kenji ROI)

Danny Carlson is the founder of the “Kenji ROI” agency that does Amazon Listing Optimization & Amazon PPC Campaign Management for Amazon sellers. They have ten employees, and they work with brands who are just launching, as well as those selling millions of dollars per year.  In this interview, we discussed listing optimization, Amazon PPC campaign advertising, and what it takes to make your Amazon listing stand out. You can also watch this interview on our YouTube channel, or listen to it as a podcast.  TL;DR:  Amazon is a comparison shopping platform; your product listing has, on average, 27 other...

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Amazon Inventory
Amazon Inventory

How to Effectively Source Amazon Inventory and Build Lasting Relationships With Suppliers – a Conversation with Francois Jaffres

Francois Jaffres is the director of business development at Noviland (https://noviland.com/#how) – the global sourcing partner for e-commerce businesses. Noviland helps you source inventories from a trusted network of factories using AI and a single source of accountability. In this interview, Sergey (Head of Content at Sellerscale) and Francois discussed the key rules for Amazon inventory sourcing in an FBA business, traits of a legitimate supplier, whether you should pick an alternative market for China, and how the coronavirus affected the supply chain.  Thank you for reading!  TL;DR: YouTube videos make product sourcing seem easy. In reality, it takes hours...

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Amazon Business
Amazon Business

Managerial Accounting – a Powerful Tool for Handling Your Amazon Business Financials

When sellers say or hear the word ‘accounting’, what they typically refer to is ‘financial accounting’. It’s no wonder because most business schools teach financial accounting as the key way to ensure your business is healthy, while programs such as Xero and Quickbooks focus solely on it. However, for the purposes of maintaining an Amazon business, financial accounting is insufficient. Let’s see why, and how we can bridge that gap. Financial accounting (FA) is designed to produce general-purpose financial statements – for the government, regulators, lenders, and investors. There’s a lot of sense in this and it’s an absolute must-have...

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Amazon FBA inventory management
Amazon FBA inventory management

Orion Avidan – Amazon FBA Inventory Management: Balancing & Reducing Excess Inventory and Lowering Risk

Orion Avidan runs a consulting business helping Amazon sellers reduce excess inventory [Amazon fba inventory management]. She has an MBA and a Bachelor’s degree in engineering.  In this interview, Orion shares her knowledge on Amazon fba inventory management, reducing excess inventory, the tools and metrics to use, and what mistakes new and existing sellers should avoid.  This is an abridged text version of our interview on Sellerscale’s YouTube channel.  TL;DR: • Sellers want to have a uniform flow of inventory – not have an item that’s selling too fast, or too slow – to keep their IPI score high. If something...

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Amazon
Amazon

Omer Sidi — Sellerscale’s First User on Being Hijacked, Understanding Profitability and Legal Protection

Conversation with Omer Sidi, Sellerscale’s First User on Being Hijacked, Understanding Profitability Amazon FBA and Legal Protection Omer Sidi has been running a private label Amazon business for 5 years. Today he makes $500K+ in revenue on 4 different products across 4 different marketplaces. In this interview, Omer shares his story of becoming a seller and talks about the importance of keeping track of your financials. This interview is brought to you by Sellerscale — the #1 financial analytics dashboard for Amazon sellers. This is an abridged text version of our interview on Sellerscale’s YouTube channel. Listen to a podcast version of this interview...

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